Borrowing estimates for East Staffordshire, built from published survey rates and population figures.
81,800
Credit or loan holders
An estimated 81,800 adults in East Staffordshire held at least one credit or loan product in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 80% of adults in the West Midlands held at least one credit or loan product (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,247 adults aged 18 and over in East Staffordshire (ONS mid-2024 population estimates, single-year ages summed).
58,300
Credit card holders
An estimated 58,300 adults in East Staffordshire held a credit card in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 57% of adults in the West Midlands held a credit card (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,247 adults aged 18 and over in East Staffordshire (ONS mid-2024 population estimates, single-year ages summed).
21,500
Overdraft users
An estimated 21,500 adults in East Staffordshire were overdrawn on a current account in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 21% of adults in the West Midlands were overdrawn on a current account (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,247 adults aged 18 and over in East Staffordshire (ONS mid-2024 population estimates, single-year ages summed).
27,600
Residential mortgage holders
An estimated 27,600 adults in East Staffordshire had a residential mortgage in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 27% of adults in the West Midlands had a residential mortgage (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,247 adults aged 18 and over in East Staffordshire (ONS mid-2024 population estimates, single-year ages summed).
22,500
Buy now, pay later users
An estimated 22,500 adults in East Staffordshire used buy now, pay later credit in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 22% of adults in the West Midlands used buy now, pay later credit (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,247 adults aged 18 and over in East Staffordshire (ONS mid-2024 population estimates, single-year ages summed).
8,690
High-cost credit users
An estimated 8,690 adults in East Staffordshire held high-cost credit in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 8.5% of adults in the West Midlands held high-cost credit (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,247 adults aged 18 and over in East Staffordshire (ONS mid-2024 population estimates, single-year ages summed).
25,600
Low financial resilience
An estimated 25,600 adults in East Staffordshire had low financial resilience in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 25% of adults in the West Midlands had low financial resilience (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,247 adults aged 18 and over in East Staffordshire (ONS mid-2024 population estimates, single-year ages summed).
9,200
In financial difficulty
An estimated 9,200 adults in East Staffordshire were in financial difficulty in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 9% of adults in the West Midlands were in financial difficulty (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,247 adults aged 18 and over in East Staffordshire (ONS mid-2024 population estimates, single-year ages summed).
106,849
Residents aged 16 and over
The estimated population aged 16 and over in East Staffordshire was 106,849 at mid-2025.
Source: Population estimates - local authority based by single year of age (Nomis NM_2002_1), mid-year estimates, Office for National Statistics, 30 June 2025
ONS mid-2025 population estimates (published 29 July 2026 for England and Wales; Scotland and Northern Ireland as carried in the same Nomis table), local authority boundaries as of April 2023, usual residents, as returned by the Nomis 'Aged 16+' category.