Borrowing estimates for Pembrokeshire, built from published survey rates and population figures.
86,000
Credit or loan holders
An estimated 86,000 adults in Pembrokeshire held at least one credit or loan product in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 84% of adults in Wales held at least one credit or loan product (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,426 adults aged 18 and over in Pembrokeshire (ONS mid-2024 population estimates, single-year ages summed).
62,500
Credit card holders
An estimated 62,500 adults in Pembrokeshire held a credit card in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 61% of adults in Wales held a credit card (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,426 adults aged 18 and over in Pembrokeshire (ONS mid-2024 population estimates, single-year ages summed).
24,600
Overdraft users
An estimated 24,600 adults in Pembrokeshire were overdrawn on a current account in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 24% of adults in Wales were overdrawn on a current account (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,426 adults aged 18 and over in Pembrokeshire (ONS mid-2024 population estimates, single-year ages summed).
26,600
Residential mortgage holders
An estimated 26,600 adults in Pembrokeshire had a residential mortgage in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 26% of adults in Wales had a residential mortgage (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,426 adults aged 18 and over in Pembrokeshire (ONS mid-2024 population estimates, single-year ages summed).
23,600
Buy now, pay later users
An estimated 23,600 adults in Pembrokeshire used buy now, pay later credit in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 23% of adults in Wales used buy now, pay later credit (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,426 adults aged 18 and over in Pembrokeshire (ONS mid-2024 population estimates, single-year ages summed).
7,480
High-cost credit users
An estimated 7,480 adults in Pembrokeshire held high-cost credit in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 7.3% of adults in Wales held high-cost credit (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,426 adults aged 18 and over in Pembrokeshire (ONS mid-2024 population estimates, single-year ages summed).
25,600
Low financial resilience
An estimated 25,600 adults in Pembrokeshire had low financial resilience in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 25% of adults in Wales had low financial resilience (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,426 adults aged 18 and over in Pembrokeshire (ONS mid-2024 population estimates, single-year ages summed).
9,220
In financial difficulty
An estimated 9,220 adults in Pembrokeshire were in financial difficulty in 2024.
Source: Estimate from FCA Financial Lives 2024 and ONS mid-2024 population estimates, Borrowing Data, 2024
Estimate: 9% of adults in Wales were in financial difficulty (FCA Financial Lives 2024, adults aged 18 and over) applied to 102,426 adults aged 18 and over in Pembrokeshire (ONS mid-2024 population estimates, single-year ages summed).
105,756
Residents aged 16 and over
The estimated population aged 16 and over in Pembrokeshire was 105,756 at mid-2025.
Source: Population estimates - local authority based by single year of age (Nomis NM_2002_1), mid-year estimates, Office for National Statistics, 30 June 2025
ONS mid-2025 population estimates (published 29 July 2026 for England and Wales; Scotland and Northern Ireland as carried in the same Nomis table), local authority boundaries as of April 2023, usual residents, as returned by the Nomis 'Aged 16+' category.